Advertisement

Updated October 13th, 2019 at 08:45 IST

India jumps to 7th position in most valuable national brand ranking

As per the 2019 annual report by Brand Finance, India has jumped two spots to become the seventh most valuable national brand in the world rankings list.

Reported by: Rishabh Mishra
India
| Image:self
Advertisement

As per the 2019 annual report by Brand Finance, India has jumped two spots to become the seventh most valuable national brand in the world rankings list. The report suggests that India has jumped two spots and made progress this year. Also, no new brands have made a debut into the top 10 positions. While the USA retains its number one position China is a close second as it has seen an increase in its brand value by a whopping 40%. Germany, on the other hand, continues to be in the third position with a 5.7% drop in the brand value. 

Jump even after a slowdown 

The report suggests that although there were no new entrants to the club, India, which is up by 18.7% (US$2.6 trillion) has made the largest jump within the top 10 – from 9th to 7th position. The report also said that the Indian economy was quick to recover after the global financial crisis. However, with the current reduced growth because of a recent slowdown in both the manufacturing and construction sectors, the Indian government has launched several initiatives to try and boost the nation’s exposure on the world stage, including ‘Make in India’ and the Swachh Bharat mission. Other movers in the top 10 include Canada, dropping from 7th to 8th; Italy falling from 8th to 10th and South Korea, which has inched up one from 10th to 9th in the list. 

Read | Japan: 5.7 magnitude earthquake hits the main island amid typhoon Hagibis

The CEO of Brand Finance, David Haigh stated, “With the Western world seeing a real crisis of leadership on both sides of the Atlantic, the developing world is catching up. Bolder, more agile, increasingly innovative African, Middle Eastern, Asian, and Latin American nation brands are racing ahead at breakneck speed, poised for further growth in the years to come”. 

Read | Heavy rain, winds lash Tokyo as powerful typhoon hits Japan

Japan’s value increases regardless of predictions 

As per the report, Japan’s brand value has increased by 26% to US$4.5 trillion. In spite of predictions that its economy would suffer in the face of a global slowdown, Japan has been able to reap the benefits from its solid consumer spend and high levels of business investment. The report informs that “As the tech powerhouse economy of Asia, Japan is progressively forward-thinking and outward-looking, protecting itself amid global uncertainty. Championed by Abe and Trump, the Free and Open Indo-Pacific Strategy supports and promotes connectivity and free trade in its own right. However, the nation is contending with its ‘super-aging’ society putting pressure on social and health services.” 

Read: India dismiss South Africa for 275, take the mammoth 326-run lead to Day 4

The Brand Finance CEO also adds that “Japan is increasingly becoming a tourism hotspot, with millions visiting every year hoping to soak up the culture and explore all the country has to offer. With the nation currently hosting the 2019 Rugby World Cup and next summer’s Tokyo 2020 Olympics just around the corner, there is no doubt we will see an even greater uplift in Japan’s brand strength in the future.” 

Read: FIFA World Cup Qualifier: India announce the 23-man final squad

Advertisement

Published October 13th, 2019 at 04:20 IST

Your Voice. Now Direct.

Send us your views, we’ll publish them. This section is moderated.

Advertisement
Advertisement
Whatsapp logo